The new media are offering a new way to communicate with people, characterized by an original and more proficient strategy that can be efficiently used by several companies. Communication Lab Center, thanks to the close interaction with the Advanced Technology Center division, is offering for the advertising an advanced used of the web together with new model of communications in order to increase the visibility and make the promotion more productive.

In particular, the services that we are currently offering are:

• SEM Search Engine Marketing is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion;


• Social Media Marketing is a term that describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube;


• Buzz Analysis is a tool used to monitor the web site and all the online Marketing campaigns. If you monitor the web you can obtain useful information on the consumers perception of the company; this tool is a powerful radar that can provide a set of opinions and views on the brands and on the specific company offer;


• Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience;

Contact our team. We will customized an innovative promotion strategy that will not only strengthen you brand visibility and offer in the market but also it will prove that your company is up to date with the new available advertising technologies.